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Marketing Management

1.

The main focus of selling concept is production volume.

Answer: B

False; the main focus of selling concept is the existing product.

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2.

Marketing mix is a blend of multiple financial decisions.

Answer: B

False; marketing mix is a blend of product, price, physical distribution and promotion decisions.

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3.

Labelling involves putting identification marks on the package.

Answer: A

True; labelling involves putting identification marks on the package. A label may be a part of the package or it may be a tag attached to the product.

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4.

There is no personal contact in personal selling.

Answer: B

False; there is personal contact.

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5.

There is personal communication in case of advertising.

Answer: B

False; there is impersonal communication.

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